The Seduction of Seventeen Magazine
By Genevieve S. Kineke
Copyright © 2006
Virtue
has nothing to do with the lessons preached from the pages
of Seventeen magazine. This misleading title hides the fact
that the target audience is as young as twelve which makes
the message therein all the more appalling. Everything touted
in this slick piece works against chastity and towards materialism,
relativism, and seduction.
There are no examples of parental respect, no limits to
outlandish behavior, no guidance, no meaningful challenges,
and no virtue offered to the reader. Page after page, article
after article, ad after ad pounds away at the souls of the
girls, instilling in them the desire to have more, toy with
more sexually, and reject more intellectually and culturally.
A Nike ad — ostensibly for sneakers — sums up
the philosophy: “We are all basically hedonists inside.
We want what feels good. We need what gives us pleasure ...
If it feels good then just do it.” Amen.
Within that creed is the open invitation to each girl to
fulfill herself in every way. The pictures and words embody
sloth, narcissism, imprudence, wasted talents, disobedience,
and androgyny. The message in this pop culture relish in
contrasts: for example baby doll dresses with combat boots,
men's tuxedo pants with tight skimpy tops, long haired boys
paired with bald girls, and both seductive children and childishly
clad nymphos. Culture is something to be torn down and recreated
on a person by person basis, with all truths and values equally
variable.
The buttons are unbuttoned, the zippers stay unzipped, clothes
are cleverly out of context and the hair is any which way
but combed. Garments are oversized, undersized, half off,
and mismatched — to the greater glory of...chaos? My
gut reaction to these kids is that they are screaming at
the top of their lungs for attention. If form follows function
then the radically, rebelliously outlandish forms pouting
and scowling in each spread must be desperately looking to
be noticed and find the authentic affection that must be
sorely lacking in homes across this poor country.
The eyes are vacant, defiant, teasing, distant, suspicious,
seductive, anything but honest and direct.
Of all the threats to these readers, the most unrelenting,
the most pervasive, and the most despicable is the assault
on their chastity. Promiscuity is touted in both the ads
and the text and the advice columns are rank with sleazy
options. Items for sale ranged from, “lacy, racy, satiny” underwear,
which “is nothing to hide!”, complete with push-up
bras (at a mere $23 - $46 a set), “make-out proof make-up
... comes off when you wash up, not when you kiss,” and
a new condom that plays music to indicate if it breaks. There
is a weight loss program that took a heavy girl from the
humiliation of being dumped by her boyfriend to being surrounded
by handsome hunks with tremendous interest in her new body,
and suggested hairdo's that can transform your look “from
sporty to sexy in a flash.”
There is an article dedicated to “parking techniques” and
the goal is not car to curb, but body to body. The writer
reminisces about her prom date, recalling that “he
was, well, a grabber. I had to keep backhanding him.” (This
scenario is miles from the old picture — where a peck
on the cheek to say goodnight would, for many of us, bring
on a frantic signal from mother via the front porch light!)
No, this date’s fresh advances were not welcome in
her parking plan, but for the perfect date, she suggests “whoever
has access to the better car, his or yours, should be the
driver.” This woman means business in the necking department, “parking
is not to be done just anywhere,” and won't be swayed
by the snazzy, sporty types. “Ironically,” she
notes, “what you don’t want is a sexy little
sports car (too small, with barricade like consoles between
you.)”
She thought of everything from car layout, to geographical
details to the background audio enhancements. Well, she did
forget some things — her prudence, her chastity, and
her immortal soul.
Parking is but one example of the imprudent situations these
girls throw themselves into with seemingly no parental guidance
whatsoever. One wants to shout, “where are the parents?!” but
a quick calculation shows that their parents were busy first
in the radical and heady days of the sixties, then in their
assimilation into the abhorred establishment, and only then,
with trepidation and anxiety, the world of parenthood. There
was no tradition, for them, worth passing on and no cultural
norm above defying. Given the age of the readers, for the
most part below sixteen and subsequently below the age to
hold a paying job with the means to buy not only the magazine
but the items advertised, it stands to reason that the parents
are supplying the money for both. So in essence, the responsible
adult is absent.
Lord of the Flies comes to mind. Most of us were justifiably
horrified by the deterioration of the civility of the schoolboys
stranded on the desert island. We cringed as they were transformed
into a pack of unruly brutes as the days passed and their
fallen nature came shining through. It is the nature of the
beast — but instead of a vacuum to be filled by twisted
inclinations, these girls are surrounded by stimuli goading
them into promiscuity, laziness, dishonesty, and ignorance.
They are told to primp and dress to get that gorgeous guy
to notice (hide that intellect, dear!), to guard that boyfriend
from duplicitous and conniving so-called friends, to demand “safe-sex” from
that testosterone-charged male, and to stand their ground
should parents decide to interfere or the boy act unreasonably
(by whose standards?). Beepers are the ultimate weapon to
circumspect snooping adults and school-based health clinics
make all decisions concerning intimacy at this tender, immature
age, privately and virtually consequence-free.
But consequences do occur and, in a bizarre way, these consequences
are imbedded even in this “fun-loving, self-seeking” magazine.
Sobriety High School is profiled in a chilling article about
children saved from the brink of disaster due to chemical
dependence. An average Friday night out, for high schoolers,
included getting high, finding a party, then driving around
looking for more money and more drugs. One girl tells of
undergoing a gang-rape while drunk. (Hmm, could these fellows
have read the Nike ad?) They note that the National Council
on Alcoholism and Drug Dependency statistics say “most
kids have their first drink by age 13; in fact 49 per cent
of sixth-graders say that peers pressure them to drink.” One
third of high-schoolers, notes the Surgeon General, admit
to heavy drinking. Two students at this Sobriety High suggest
that “at least half of the students in their old schools
were stoned or drunk on a given day.” One student said
by age fifteen “she was drinking until she passed out
most nights of the week.” Again we scream, what about
the parents?! Schools like this will be a sad necessity when “feeling
good” is raised to an ultimate goal for a generation
of children.
Another consequence to the behavior promoted here, of course,
is illegitimate births. Now, we know that motherhood is one
of the most noble, fulfilling, and challenging vocations
God created. In this particular issue of Seventeen, ostensibly
for young girls on the threshold of maturity and searching
for how to channel their vast energy, motherhood is mentioned
twice. An excerpt from a novel states that to Phoebe, an
eighteen year old girl, “one thing stood between her
and what she thought she needed to feel alive again — her
mother.” Mothers, it seems, have a penchant for that
sort of thing, according to this magazine.
But if mothers oppress their young, the much stronger message
to the readers is that children prove oppressive to their
mothers. There is a piece on a program spreading across the
country meant to teach children about how much responsibility
children really are. Probably the thinking goes, if kids
knew how disrupting babies are, they will not have babies.
Unfortunately, the message is garbled at best. The students
who partake in this program are given virtual babies, “a
lifelike, seven-pound anatomically correct infant called
Baby Think It Over.” It shrieks every few hours around
the clock, must be “fed,” and has enough technology
stashed within it to record how attentive the assigned student
has been over a three day period. One point was made — children
are a real pain. “It's not fun,” says one girl.
Another vows she’s “not going to have a baby
until she's 80.” After hauling baby equipment around
their school rounds, they heave the baby back at their teachers
and swear off parenthood as too demanding and draining.
Of course the virtual baby never smiles, coos, or achieves
eye contact. But never mind, so far hundreds of schools across
the country have invested over $250 apiece to drive the point
home. Unfortunately, since irresponsible promiscuity is pushed
with the inevitable contraceptive option, there will only
be more sexually transmitted diseases, more contraceptive
failures, and either abortions or children born to young
immature girls without means, which is tragic.
Who is responsible for the contemptuous message passed along
to these readers? It is reminiscent of The Body Snatchers,
where one turns to a trusted ally for help only to discover
that that person is now the enemy. Children inherently look
to those who are older for truths, inspirations, and approval.
It isn’t often openly the parent, although far more
is absorbed in the family than many realize, but children
do tune in passionately to the media for guidance. The media,
for the most part, have been “snatched;” they
are the enemy.
How widespread is Seventeen’s message? Its publicity
office claims that “it is stronger than ever and remains
the leading voice for young women, reaching 50% of all teenage
girls in America and one out of five, ages 18-24.” This
means that it is read by over eleven million girls. The magazine
boast proudly that “Seventeen has been an important
cultural force in this country.” With a staff of people
in their mid-twenties, who decide who to promote in the entertainment
industry, which fashions are to be emulated, in what forms
the inevitable teenage rebellion should take place, and ultimately, “what’s
cool, and what’s not,” there is a frightening
amount of responsibility and there is a great deal of consequence
to every decision.
Since its inception fifty years ago, there have been a great
number of changes and the female teenage population reflects
it. Anyone who has visited a mall in recent years has seen
the evidence — the “mall-rats” in the latest
fashions, chasing about after boys and avoiding polite contact
with passers-by. They are in their own world of indulgence
and instant gratification and concern for the world at large
impacts their daily lives. Even the Internet reflects the
lifestyle as children as young as nine and ten post messages, “Desperate:
cute, fun loving gal needs boyfriend, write to me at...” Piles
of such pleas clutter the modems as children search everywhere
for affection and attention.
No doubt, many will say that adolescence has always been
thus. The difference now is that this hedonism has been presented
as life's goal, not a transitory stage before maturity and
responsibility. And mistakes, rather than grounding, expulsion,
and reform school, now have deadly consequences. Virgin Most
Prudent, Pray for us!
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