Book review by Genevieve S. Kineke
Copyright © 2006
It
has been understood that for many, many years, women who
take their faith seriously have found little nourishment
in the secular women’s magazines. What has also been
a standard, if unwritten rule is that those secular magazines
have been divided into three categories.
Glossy, Loaded, and Aimed at Women
To read the tabloids is simply unthinkable since they lie.
Nothing in their pages is trustworthy, so we ignore them.
The next category are those magazines that are “beyond
the pale” — meaning the periodicals that shun
all decency and respectability, such as Cosmopolitan, Glamour,
and Marie Claire. Known for their rough-and-tumble style
and naughty topics, it is easy to refrain from picking them
up or allowing our daughters to read them, unless it’s
for a quick makeup tip.
The third group, which has seemed innocuous to the minds
of most women, contains what are considered the mainstream
magazines — often read by our own mothers and grandmothers.
These would include McCalls, Family Circle, Good Housekeeping,
Redbook, Woman’s Day, Better Homes and Gardens, and
the magazine edited for years by the author of this recent “kiss
and tell,” Ladies Home Journal. Myrna Blyth offers
women a rollicking good read in her book, Spin Sisters: How
the Women of the Media Sell Unhappiness and Liberalism to
the Women of America (Saint Martin’s Press, 309 pp.),
and with it may have severed all her personal ties to the
elite sorority of women journalists, whom she has thoroughly
raked over the coals.
This book offers an insider’s view of the mass media
targeting women, and is written in a chatty, breezy style,
dripping with anecdotes about countless celebrities. Interestingly,
Blyth provides ample evidence of the revolving door between
the pages of the glossy women’s magazines, the morning
talk shows, and liberal politicians, and shows the machinations
behind showcasing personalities (by doctoring images), winning
interviews (getting “the get”), and promoting
ideas (Political Correctness, 101). But her expose reveals
an even more insidious strategy that readers may not grasp
while flipping through the colorful pages.
The Machinery of Political Correctness
Blyth is clear that the media that cater to women incorporate
a strategy with specific indoctrination techniques. Most
women know that some airbrushing is used to fudge the pictures
of most models, but what this veteran shows is the deliberate
intent to create anxiety in women on a variety of levels.
Visually, the reader knows she is not as attractive as the
women in these magazines. Add the constant reminder that
stress and lack of balance are sucking the life’s blood
out of most women, create a backdrop of fear with a regular
diet of horrific diseases, unsafe products, and questionable
medical practitioners at every turn, and the audience is
ready to tattoo “victim” on any available body
part. Encourage whining about the unfairness of life, insecurity
about her neighborhood and children’s safety, and suspicions
about the stability and fidelity of the men in her life and
dedicated readers are primed for solutions. Offer gentle
voices on screen leaning sympathetically towards the vulnerable
guest and the viewers are (they hope) putty in their hands.
The solutions are, like clockwork, more government programs,
increased government regulation, safer and more effective
birth control, friendlier divorce laws, better (and subsidized)
daycare, access to abortion on demand, or — when all
else seems just too bleak — empowerment through self-indulgence.
Day spas seem to cure many ills and refresh the souls worn
thin by life’s demands. Many of us would agree to a
point, but ultimately we realize that the indulgences recommended
(“you deserve it!") run contrary to the Catholic
premise that women will only find themselves through a true
gift of self. Truth be told, a rosary, time spent in adoration,
or spiritual reading would be a better answer to stress and
the search for balance, and we’d have a better chance
of finding our true selves than if we simply found ourselves
in the closest sauna.
This would be a fun gift for most women of all backgrounds
since it simply offers the testimony of someone who lived
the life, promoted the methodology, and rubbed elbows with
the celebrities of our day. Just as Dr. Bernard Nathanson,
after his conversion, could credibly reveal the strategy
of the abortion industry, Blyth’s ethos, after she
carried the banner for so many years, is her greatest strength
in revealing the end-game of those who seek to influence
millions of modern-day women. While no one would think to
blur the three categories mentioned at the outset, this author
manages to show how the mainstream periodicals do lie for
their own ends and simply promote naughtiness in more respectable
terms.
Real Wounds Need Real Healing
But there are some weaknesses that Blyth is incapable of
overcoming, since she readily admits that she has no religious
faith, is “pro-choice” (though in a “conflicted
way”), and cannot from her standpoint gauge the real
damage of the sexual revolution.
Her response to the media’s attempts to create victims
out of women is “rubbish.” She is an enthusiastic
cheerleader for her sisters in the trenches and believes
that with enough chutzpah and fortitude women can accomplish
anything. What this belittles are the authentic wounds resulting
from poor choices, broken homes, sexual abuse, and a generation
of women who lacked true affirmation in childhood. Remember
that the first generation of feminists is now comprised of
grandmothers and the richness of motherhood has been diluted
for years in countless homes throughout the West. While Blyth
excoriates the “spin sisters” for “exaggerating
the negative and ignoring the positive in women’s lives,” she
errs herself by ignoring the victimhood of women stemming
from utilitarian sex, no-fault divorce, and the lies surrounding
motherhood. Each of these does strike at the essence of women
and those who have not been offered the healing balm of Christian
forgiveness and the theology of the body are less than whole.
We can agree with the author by seeing that something resonates
in the questions posed by “the glossies”: Where
is happiness? How can I keep my man? Where do I find balance?
and Who will protect me any my loved ones? Obviously the
target market is seeking answers, but we can agree to disagree
on the answer. Blyth’s “You go, girl” pep
talk falls short of the real truth that women need to hear: “Go
to Christ, and He will set you free.” |